In three decades the potential for the private sector to make a positive difference in development has garnered increasing credence and support (Schmidheiny 1992; Porter, Ketels,
& Delgado 2007). This aligns with increasing acceptance that being sustainability-oriented can also benefit a firm’s market performance (Eccles et al. 2011). It is clear that the private sector will have to be an important part of any effort to attain the proposed Sustainable Development Goals (SDG). It has likewise become clear that for agricultural producers merely participating in markets or trade is not sufficient to ensure poverty reduction and increase sustainability (Hopkins 2007; Jaffee et al. 2011).
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